46 checks across four categories — built on industry-leading restaurant SEO methodology
0-40 pts
16 checks — H1, title, meta, OG tags, keywords, and service area
0-40 pts
14 checks — ordering, menu, reservations, content, security
0-20 pts
10 checks — GBP completeness, photos, reviews, categories
0-20 pts
6 checks — structured data, FAQ schema, conversational content, NAP, reviews, speakable
Outstanding SEO performance
Strong SEO foundation
Room for improvement
Significant improvements needed
Your restaurant uses its own branded domain, not a third-party ordering platform like DoorDash or UberEats.
All traffic goes to one domain — no links splitting visitors to DoorDash, UberEats, or Grubhub.
Your homepage has a clear H1 heading tag that tells search engines what your page is about.
Your H1 heading mentions your city or neighborhood so Google knows where you serve.
Your H1 heading includes relevant cuisine or restaurant keywords from your Google Business Profile.
Your meta description is at least 100 characters — long enough to give Google a useful snippet.
Your meta description mentions your city or service area for local search relevance.
Your meta description includes relevant cuisine or restaurant keywords.
Open Graph title tag is set so your page looks good when shared on Facebook and social media.
Open Graph description is set for rich social media previews.
Open Graph image is set so social shares show an appealing photo.
Twitter card metadata is configured for proper display when shared on X/Twitter.
Your page title contains your Google Business Profile name for brand consistency.
Your page title mentions your city or neighborhood for local search ranking.
Your page title includes relevant cuisine or restaurant keywords.
At least 10 images have descriptive alt text, helping search engines understand your visual content.
Your website doesn't send customers to third-party ordering platforms like DoorDash or UberEats.
Your website has an effective call-to-action for online ordering (e.g., 'Order Online', 'Order Now').
Your website has at least 150 words of content for search engines to understand your business.
Your phone number is easy to find on your website with a clickable tel: link.
Your website has a favicon — the small icon that appears in browser tabs.
Links to your social media profiles (Instagram, Facebook, etc.) are visible on your website.
Your business hours are displayed on your website so visitors know when you're open.
Your physical address is displayed on your website for local SEO and customer convenience.
Your page content includes relevant cuisine and restaurant keywords.
An About Us or Our Story section helps customers connect with your restaurant.
Your website has well-structured, readable text with multiple paragraphs.
Customer reviews or testimonials are displayed on your website.
A FAQ section answers common customer questions and helps with SEO.
Your website explains the benefits of ordering directly (e.g., 'Order direct and save').
Your Google Business Profile links to your own website, not a third-party ordering platform.
Your GBP has a business description that tells customers about your restaurant.
Business hours are configured on your Google Business Profile.
A phone number is listed on your Google Business Profile.
A price range ($, $, $$) is set on your GBP to help customers know what to expect.
Service options (dine-in, takeout, delivery) are configured on your GBP.
Social media links are present on your website, connecting your online presence.
Your GBP description includes relevant cuisine and restaurant keywords.
Your GBP categories align with your target keywords (e.g., Italian Restaurant, Pizza Delivery).
Your GBP has 20+ customer reviews — a major local ranking factor.
Your website includes LocalBusiness or Restaurant JSON-LD schema markup, helping search engines and AI models understand your business type, location, hours, and menu.
FAQ structured data is present, enabling Google to show rich FAQ snippets and helping AI assistants answer questions about your restaurant.
Your website includes natural, question-and-answer style content that AI models can easily parse and recommend.
Your Name, Address, and Phone number are consistent across your website and Google Business Profile — critical for AI trust signals.
Your restaurant has strong review signals (volume, recency, sentiment) that AI models use to evaluate recommendation worthiness.
Your website has content suitable for voice assistants and AI-powered search (clear, concise descriptions of your offerings).